Having helped lift gross commerce revenues to $60m, Erin Pettigrew will head Strategy, including responsibility for the Kinja software product. Among them, Heather Dietrick will take over my position as President. Here are the highlights: I am announcing the formation of a managing partnership of seven people which will make key decisions together. This time, that conversation is about me: my solo leadership of this company, and the collective management that is going to replace it. “I have some important news.” Usually, that’s how I start a conversation with someone who is being promoted, or fired. He also suggests that his re-org will help, since it gives his underlings more authority and the flexibility to do stuff even when he’s not engaged.īut the truth is that part of what has happened to Gawker Media over the past few years is that the stuff that used to be specific to Gawker Media - both in tone and substance - now appears in lots of other places, including at well-funded competitors like BuzzFeed and Vox Media.įiguring out how to beat back the rest of the Web will be challenging. Celebrity gossip was emptier than usual.”ĭenton blames himself for the state of things, and suggests he took his eye off the ball. We wrote nothing particularly memorable about NSA surveillance. The big takeaway: While Denton has previously expressed confidence in Gawker Media’s place in the online world - see this September memo, when he discussed expansion plans - here he admits to dissatisfaction with his properties on multiple fronts.įor instance, they seem to bore him a bit: “We were nowhere on the Edward Snowden affair. It’s a very long memo, so you may want to block out some time.Īnd if you want the full monty, come join us in February at Code/Media, where Denton will be part of our really excellent lineup of media moguls. If you are someone who likes spending time on Gawker tea leaves - meaning you work at Gawker Media, worked at Gawker Media, or are part of a relatively small set of media people that Gawker Media used to court as readers but doesn’t really anymore - you will enjoy working your way through Denton’s memo. Among them: Chief Technology Officer Tom Plunkett is now going to lead a “product innovation team,” which means Denton will hire a new CTO and longtime Denton lieutenant Erin Pettigrew is now chief strategy officer. Gawker owner Nick Denton announced the change via a staff memo that includes several other organizational changes. Gawker Media has placed Tommy Craggs, who had previously run the blog network’s Deadspin site, in charge of all its editorial operations, replacing previous editor Joel Johnson.
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